Art Direction: Margit Drescher

MINI Next 100 Vision

Art Direction: Margit Drescher
Art Direction: Margit Drescher

The basic concept of the vehicle is reflected in the pictures: the neutral vehicle corresponds with a white sheet of paper, a white screen or a white studio. As soon as the vehicle is personalized by the driver, we look through the eyes of her or him. This personalization is emphasized by the studio setup.

The setup is real and consists of genuine materials. In the hero-views the construction of the background appears typically MINI-like graphic and as a collage; yet as soon as we leave the frontal perspective, a three-dimensional construction becomes visible.

 

Photo Concept: Margit Drescher
Creative Direction: Margit Drescher
Art Direction: Sebastian Vogel and Margit Drescher
Photography: Studio Amos Fricke
Post Production: RGBerlin

Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher
Art Direction: Margit Drescher