The elementary idea of this concept vehicle is that it corresponds to a white sheet of paper, a white canvas, or a neutral photo studio. As soon as the driver personalizes the vehicle, it changes its appearance.
I expanded this personalization through the concept of the studio setup. With three different scenarios and studio setups.
My goal with these photographs was to avoid any artificiality. The vehicle shown is real and I wanted this to be visible and recognizable. Far too often commercial photographs are retouched and essentially pieced together until they look artificial and unrealistic. Even more so in studio photography, which is inevitable as it is an artificial environment and any light you add will inherently not be naturalistic.
The setup is real and consists of genuine materials. In the hero views, the construction of the background appears typically MINI-like graphic, two-dimensional, and as a collage. Yet, as soon as we leave the frontal perspective, the three-dimensional construction and its layers become visible.
